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Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake? a) sales promotion b
Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake?
a) sales promotion
b. personal selling
c. direct marketing
d. public relations
e. permissions marketing
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