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Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake? a) sales promotion b

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Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake?

a) sales promotion

b. personal selling

c. direct marketing

d. public relations

e. permissions marketing