Discussion Topic Consider a nonprofit organization in your life (this could be your church, a charity, an organization on campus, etc

Discussion Topic

Consider a nonprofit organization in your life (this could be your church, a charity, an organization on campus, etc.) and analyze whether they do a good job of building their brand. Answer the following questions: . What type of organization is it? (Examples: church, charity, student organization, etc.) . Do they have high brand equity? . If you choose to measure the organization's equity, how do you think people in your community would answer the qualitative and quantitative questions referenced in chapter 14? . Give two recommendations to help the nonprofit build its brand (or further enhance it if you feel it already has a strong brand).