(The business is the Mildura Fruit Juice Company, which is based in Australia

(The business is the Mildura Fruit Juice Company, which is based in Australia. The following points are on how the Mildura Fruit Juice Company could move into the Japanese market and how the following points determine how the firm should plan its strategies.)

Requires an analysis of the various environmental variables of the Japanese market. The analysis will influence and determine how the firm should plan its international marketing strategy/ies.

1.0 Environmental analysis of the potential overseas market

1.1 Economic and financial

1.2 Political and legal

1.3 Cultural and social

1.4 Other areas as relevant (eg demographics, technology)