Topic/subtopic

Points

Cumulative

Points

1

Executive Summary

5

5

This should be written after the project is completed.

2

Define the product / service with value proposition or USP.

10

15

Delineate the product / service definitions.

Understand the need /want the product/service is going to serve.

3

Target Country's /Market's PESTN model

10

25

PESTN is Political, Economic, Social, Technological, and Natural environments.

This is from the book chapter, and you should note that some parts may be more applicable to you, while some may be less relevant to your product market configuration.

4

Barriers to Entry in the target market

10

35

Must discuss the entry barriers-economic, political etc.

The barriers could be financial or political or more. Delineate the barriers and see the possibility of how to overcome them.

5

Product modifications/ differentiations required.

5

40

What changes do you expect in the product/services that you are wanting to launch in the target market?

You need to evaluate how much product/service modification is required in the new market, it may add/lead to differentiations and some strategic advantages.

6

Resources required - material, human and financial, for the success.

10

50

List the different resources that you will need for market entry.

The resources will be required in a changed market-scape. You may need to list them and evaluate

7

Competition Scan, including points of competition

10

60

You need to demonstrate a good understanding of the competition in the target market including for product/service substitutes.

8

Public policy, Government regulations, incentives etc.

10

70

Do you think this would affect your business prospects given that you are working in a different PESTN environment?

9

Production details

10

80

How do you propose to do the production of the product or service, refer to Chapter 8

10

Packaging

10

90

Describe this, in view of the product and cultural aspects.

The packaging aspects may need modifications due to language and cultural aspects.

11

Distribution

10

100

Its is unique to each country/culture, and is also changing due to internet. Discuss this with details and justification

12

Promotion

10

110

This also changing fast, discuss this with respect to new aspects including internet if relevant.

13

Conclusions and future directions for the business

15

125

You decide this part