please answer each question with knowelge of topics 1) Experiential marketing, what is it? Explain it clearly (5 points) 2) What are the important three factors in predicting the extent of leverage from linking the brand to another entity? They are necessary conditions for successful leveraging of secondary associations

please answer each question with knowelge of topics

1) Experiential marketing, what is it? Explain it clearly (5 points)

2) What are the important three factors in predicting the extent of leverage from linking the brand to another entity? They are necessary conditions for successful leveraging of secondary associations. Please explain them (9 points)

3) Why a company offers many brands in a category? That is, what are the reasons that a company offer many brands in one product category (brand portfolio)? (5 points)