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Choose a company that you are familiar with
Choose a company that you are familiar with. Think about their distribution channel. Answer the following:
(company - apple)
1. What intermediaries are involved in the channel? (Think: how does the product get to the end user?)
2. Is the channel direct or indirect?
3. What type of distribution is used by the company: intensive, selective, or exclusive?
4. Do you see potential for conflict in the channel? Explain.
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