Albert used to work as a junior sales and marketing executive for eight years in a business related to tourism and hospitality industry

Albert used to work as a junior sales and marketing executive for eight years in a business related to tourism and hospitality industry. He had been in the company for 12 years where he started as an associate immediately after graduating from college.

In January 2021, he would be promoted as the sales and marketing director, skipping the senior sales and marketing executive position. His new tasks are the following:

1. Create a co. Branding with a prospective international company who can possibly supply them a raw materials that they use/produce in the company.

2. Part of the possible partnership is to mate an advertisement in print.

3. Based on the identified company clientele. Albert is also tasked to develop a customer loyalty program to ensure sales and customer retention. 

What should Albert do? When would be the best time to do it? How should he do It? Why? Give specific justifications to whatever Albert must decide on.