Part 1: Click Here for Article #1 about tips for EMAIL MARKETING

Part 1: Click Here for Article #1 about tips for EMAIL MARKETING.

Part 2: Follow Up Reading Completion Email: Compose an email that contains the following:

a) Subject Line: Week #10 Reading

b) In the body of the email, answer the following questions

1. According to the article, what marketing channel is the highest ROI per $1 spent?

2. According to the article, what marketing channel is the lowest ROI per $1 spent?

3. According to the article, what are 5 ways that emails can be segmented?

4. According to the article, what are 3 potential positive results from segmentation of your email marketing efforts?

5. What % of people check their emails 1-3 times per day?

6. Type out in a bulleted list the 10 Tips from this article?

7. Click Here to see this LinkedIn Profile. What is the (1) NAME and (2) JOB TITLE of this person?

2. TOPIC OF THE WEEK RELATED ASSIGNMENT (10 points)

Part 1: Click Here to access an article about Email Marketing and the Sacramento Kings.

Part 2: Compose an email to me containing the following:

a) Subject Line: Week #10 Related Assignment

b) In the body of the email, answer the following questions:

1. What is the name of the person who is the VP of Sales for the Sacramento Kings?

2. In 4-6 sentences, summarize how the Kings are using email marketing to increase sales?

3. MULTIMEDIA ASSIGNMENT OF WEEK (10 Points)

Intro: A BIG part of Email Marketing is understanding the technical tools. For example, you do not just log into your regular GMAIL account and start sending mass emails. In order to execute an Email Marketing Plan, you need to learn and understand the different tools/software out there.

Part 1: Click Here to access a youtube video talking about the top Email Marketing software on the market.

Part 2: Watch and take notes.

Part 3: Compose an email to me with the following:

a) Subject Line: Week #10 Multimedia

1. What are the names of the 9 companies on their short list?

2. Out of those 9, who are their top 2 recommendations?

3. What are 3 elements that they liked about their top 2 recommendations?

4. At the 6:32 time mark, what does CRM stand for? (important term to remember!)