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assistance with these assignment. businessmgt unit2 Thank you in advance for the help! It is essential that effective technique should be selected based on an organization’s resources and needs. All business techniques of planning are effective, if they are implemented in a proper way and time. Organizations should build an organizational culture suitable for the planning technique before executing it. The organization has to opt for the planning technique that is flexible and most suitable for its business type. Planning and leadership is managed according to the goals of the organization. Objectives provide the organization with the direction of planning and actions. The main characteristic of objectives and goals is that they should be specific. they should indicate what the company wants to achieve. The objectives must be according to the mission statement. They should be realistic, achievable and motivating (Crow, 2006) Nestle is the world’s largest and leading food company with factories operating in almost all continents. Nestle is thoroughly dedicated to food. it remains concerned about the quality of food and any problem related to nutrition. The main objective of Nestle is “to be recognized as the world’s leader in Nutrition, Health and wellness, trusted by all its stakeholders and to be the reference for financial performance in its industry” (Nestle, 2011). It wants to provide people with a variety of food, as well as better food so that they can live a better life. The leadership and trust provides people with good and healthy life. Its slogan “Good Food, Good Life” defines the ambition of Nestle. Over the years, Nestle has been achieving its goals. The reason behind its success is that it has accomplished what it strived for. The business principles that Nestle has set, help the company in achieving its goals. The company manufactures and markets the products in such a way as to create value that can be maintained over the long term. Nestle values it consumers. The consumers and the organization have developed a relation of trust. Without the trust of consumers, the company would not exist. The guidance to the employees in the form of principles has benefited the company and has ensured that highest standards are met. The professionalism and the responsible attitude of management is the reason behind the success of the company. The goals that were defined above are achieved by following the business principles. The principles are not followed by the employees only, but are followed by the top, lower, and middle management. Now the company is providing good life to people by supplying them with good food. The food includes everything from juices to dairy products and from dietary to infant food. References J. Crow, (2006), "What constitutes a good project goal statement?", http://www.projectkickstart.com/html/tips4.