Setting a policy agenda requires communication from government agencies to the people

Setting a policy agenda requires communication from government agencies to the people. Which of Smith's 4 Cs of policy communication is most difficult to achieve? Why? Give an example of a policy communication that failed to achieve one of Smith's Cs. 

Your discussion statement must be 2—3 paragraphs long. This translates to 200 to 300 words.
Your discussion statement must be on topic and respond to the question posed by the instructor.
Your discussion statement must use at least one quote or piece of evidence from the readings. Use citations.