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Homework answers / question archive / Written Assignment 2 One of the first steps in creating a sound strategy is evaluation of your industry, the current business model, internal analysis of the organization, and external analysis of the organization

Written Assignment 2 One of the first steps in creating a sound strategy is evaluation of your industry, the current business model, internal analysis of the organization, and external analysis of the organization

Management

Written Assignment 2

One of the first steps in creating a sound strategy is evaluation of your industry, the current business model, internal analysis of the organization, and external analysis of the organization. This analysis is important to the foundation of your strategy. For example, the internal analysis may identify weaknesses that would inhibit the successful pursuit of a certain strategy.

Use the company you selected in Discussion Forum 2 to complete this written assignment.

Instructions

Write a 12- to 20-page paper (3000 to 5500 words), not including your list of references, in APA format. Your paper should focus on evaluating your industry, analyzing the current business model, and performing an internal and external analysis of the organization.

Use the headings in the instructions below when completing this written assignment. You must use at least ten references in this paper; at least nine of these references need to be sources not provided in the course; six of these sources must be scholarly peer-reviewed journal articles; three references can be white papers published by professional organizations (e.g., Society for Human Resources Management). No blogs, wikis, or news websites will be accepted.

Introduction [maximum 1 page]

  • Introduce the entire paper (not just the problem). Use the following two resources to assist you: Introductions and Beginning the Academic Essay. Tip: Write the introduction last. Complete the rest of the paper and then come back to write the introduction.

Industry [maximum 2 pages]

  • Identify the industry and specific business that you are focusing on for this analysis and provide an overview of both. For the company, this should include its size, positioning in the marketplace, number of employees, number of locations, and yearly revenues. You may use the information that you used for the discussion forum and integrate mentor feedback.

Business Model [maximum 3 pages]

  • Define the elements of the business model that this organization uses. What might be missing that you think is important to future success? What is the strength of this business model? The weakness? (In Written Assignment 3, you will use the information from this analysis when defining the generic strategy model that you would recommend for this organization.)

Internal Analysis [maximum 5 pages]

  • Review the tangible and intangible resources of the organization. Focus on those that are important to building the strategy. Review the company’s organizational capabilities. Analyze the organization’s culture using the following diagram: Dimensions of Organizational Culture.

External Analysis [maximum 5 pages]

  • Complete the PESTLE analysis. (Use a subheading for each of the PESTLE areas.) Identify three to five relevant items for each area. Provide evidence for these areas and clearly explain why they are relevant. Include industry elements that are important to success.

Stakeholder Analysis [Complete the stakeholder matrix.]

  • Stakeholders can be internal or external. This means that they can be in any component of the SWOT. Choose internal and external stakeholders that are important to the organization’s strategic success.

Name of stakeholder organization, group, or individual

Stakeholder description (primary purpose, affiliation, funding)

Potential role in the issue or activity

Level of knowledge of the issue

Level of commitment (support or oppose the activity; to what extent)

Strategy group (protect, good relation, low priority, monitor)

           


SWOT [2x2 table; Use the template from the example below.]

  • This is where all of the analysis you have completed is compiled to provide the larger picture. Make sure that in the weaknesses and threats you provide the method that you will use to address the weakness or minimize the threat. The strengths and opportunities will be pulled from this to help develop the strategic plan in the next written assignment. You will identify what strengths you will use and what opportunities you will take advantage of in the marketplace to achieve the strategic objectives of an organization.

Strengths

Weaknesses

Program director: Uniquely qualified to understand the complexity of the patient needs. 


 

Unique technology: Web tools developed to seamlessly integrate behavioral prompts and care tools into the patient’s daily life. 

First entrant: A program like this has not been proven to be successful and this makes it more challenging to break down barriers to market entry. 


 

Address: Use the practitioner expertise and integrated team model to offset concerns. 


 

High costs: Costs for developing the web tools and for the salary or consulting fees for the integrated team members make the startup financially challenging. 


Conclusion [maximum 1 page]
 

Submit the paper to your mentor for grading. Consult the Course Calendar for due dates.

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