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You are a manager in a small pharmaceutical distributor

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You are a manager in a small pharmaceutical distributor. Your company has been awarded the exclusive contract to distribute a new medication.

 

 Nasaquil is an over-the-counter medication that has been approved to treat influenza. Nasaquil will compete directly with prescription antiviral medications.

 

 Your company, through your sales and customer service representatives, already has extensive relationships with medical providers. There is great anticipation within the market about the potential efficacy of this new medication. According to estimates by the Centers for Disease Control and Prevention (CDC), from October 1, 2018, to February 16, 2019, there were approximately 19 million flu illnesses in the United States with about 8–9 million flu-related medical visits (Centers for Disease Control and Prevention, 2019). Initial clinical trials indicate this new Nasaquil medication may help to lower influenza’s severity and duration; however, clinical trials only demonstrate a new medication’s efficacy in a small group of patients over a limited amount of time. Long-term product efficacy rates have not yet been established. As with all new medication launches, your company anticipates patient dissatisfaction if desired results are not achieved. In those cases, the company will work directly with the patient.

 

 The success of Nasaquil relies upon an external business partner, Pruhart Tech, who manufactures the refrigerated casing designed specifically for this product. The product is required to be shipped overnight in a temperature-controlled package. Unfortunately, Pruhart Tech has limited refrigerated shipping containers, and the availability is restricted to weekend deliveries only. You will need to work closely with this partner to ensure their manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Pruhart Tech is Diego Garcia.

 

 You have received a customer complaint via the company’s social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as follows: “@Nasaquil does not work! My wife started Nasaquil and got very ill! I don’t understand how big pharma companies get away with rolling out unsafe drugs that can hurt people! Dealing with all of the medical appointments and issues is bad enough, but this sickness . . . I cannot wait for the patient support meeting tomorrow to share this medication’s reaction. Maybe this drug shouldn’t be approved yet.”

 

 

REQUIREMENTS

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Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.

 

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

 

A.  Using the same scenario chosen in Task 1, design a multimedia presentation (e.g., Microsoft PowerPoint or Apple Keynote) (suggested length of 5–7 slides and 7–10 minutes) in which you motivate the current company employees from your chosen scenario about the product by doing the following:

1.  Summarize the product from the chosen scenario for the current company employees.

a.  Identify three important points regarding the product from the chosen scenario.

2.  Create an audiovisual recording of yourself delivering your presentation, using the Panopto system, incorporating your multimedia presentation.

a.  Demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation.

 

Note: The video should feature you visibly presenting the material wearing professional attire (i.e., not in voiceover or embedded video) and should simultaneously capture both you and your required multimedia presentation. The presentation should be clear and well organized, and you should demonstrate strong communication skills and represent a strong professional appearance. You must submit your multimedia presentation with this task.

 

B.  Write an executive summary (suggested length of 1 page) based on your multimedia presentation.

 

C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

 

D.  Demonstrate professional communication in the content and presentation of your submission.