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Instruction of Cover letter Overview This assignment asks you to produce a cover letter and a resume in response to the ad you have selected

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Instruction of Cover letter Overview This assignment asks you to produce a cover letter and a resume in response to the ad you have selected. Depending upon your selection, other documents might be required. However, for the purposes of this assignment, at a minimum, you must complete a cover letter and a resume. You will be receiving feedback on this draft from you peers, but approach the assignment as if this is the submission you are providing a potential employer. Your submission will be assigned one peer reviewer. Instructions for peer review are below. Assignment Parameters Create a resume and a cover letter that is audience-centered and demonstrates the design principles we have been practicing. Your resume and cover letter should draw on your experiences and reflect your understanding of the expectations for the position based on your ad analysis. Once the due date/time has passed, Canvas will automatically assign one peer review; provide feedback to your classmate about the strengths and weaknesses of their resume and cover letter; you should plan to offer about ¼ to ½ page of summary feedback. You are also encouraged to mark directly on the documents, which can be done through Canvas. Resources Visit the Writing Commons for resources to help you develop a professional resume: Establishing Your Professional Self - Resume Writing (Links to an external site.)and More Daring Resumes (Links to an external site.). Visit the Writing Commons for resources to help you develop an effective cover letter: Tips for (Links to an external site.)Writing a Cover Letter (Links to an external site.) and Writing Cover Letters (Links to an external site.). Digital Marketing Intern MIM Software Inc. Beachwood, OH 6 days ago Be among the first 25 applicants At MIM Software, our Digital Marketing Team works closely with design, sales, support, engineering, and operations staff to better communicate with our customers and each other. We’re looking for someone who demonstrates a passion for marketing communications and has the ability to work under pressure to meet tight deadlines. This position requires strong organizational skills, high attention to detail, and the ability to work independently. A GREAT PLACE TO WORK Left Brain Meets Right Brain – Apply your creativity to technical challenges. Help take projects from ideation to implementation to analysis. Make an Impression – We may be a small company, but our software products have made major waves in the global healthcare market. What may often feel like minor design decisions have a far-reaching impact on both doctors and their patients. A Unique Office Experience – It’s no secret that high employee satisfaction has helped land MIM a spot on The Plain Dealer’s “Top Workplaces” list multiple years running. We highly value our employees and create an environment where they can flourish. What You'll Do • Assist with the creation and monitoring of marketing campaigns • Research the latest in Search Engine Optimization trends and provide recommendation reports • Assist with writing and editing customer-facing copy (social media, website, email, brochures, product sheets, etc.) • Assist with auditing existing marketing content for repurposing • Conduct market research • Research keyword and copy suggestions • Work with an array of teams to develop blog posts • Archive and organize marketing and design content • Provide analytics and reports for marketing, sales, and other stakeholders WHAT YOU'LL NEED: • Completion or current enrollment in a Bachelor's degree program in Marketing, Public Relations, Communications, Graphic Design, or related field. Journalism experience is a plus. • Excellent written and verbal communication, organization, and time management skillsMust demonstrate attention to detail with the ability to multitask • Professional and positive attitude • Flexibility and ability to work under pressure to meet strict deadlines in a team environment • Proficiency with G-Suite applications like Google Docs and Google SlidesKnowledge of Adobe InDesign, Photoshop, or Sketch are a plus • Familiarity with HubSpot, Google Analytics, Google Ads, and SEM tools, and content marketing are a plus NOTE: This is a paid summer internship consisting of full-time hours and in-office hours will be required. Show less • Seniority level Internship • Employment type Internship • Job function Marketing and Sales • Industries Marketing and Advertising, Information Technology and Services, and Computer Software https://www.linkedin.com/jobs/summer-internship-jobs-clevelandoh?currentJobId=2526740825&position=10&pageNum=0 Yuwei Dou douy@miamioh.edu • (513) 305-2330 • 201 B, 960 Arrowhead Dr, Oxford, OH EDUCATION Miami University Oxford, OH, US B.A. Media and Culture, GPA: 3.48/4.00 Jan 2017 – May 2021 • Dean’s list: 2 semesters; International Education Scholarship for 4 years • Co-major: Fashion Cooperate Business; Minor: Marketing • Marketing-related modules: Developing Customer Insights (A); Advertising in Consumer Culture (A-) PROFESSIONAL EXPERIENCE Fengqu Language and Culture Education Transmission Co. Ltd Zhanjiang, Guangdong, China Part-time Marketing Executive Mar 2020 – Now • Planned and executed the ‘Lunar New Year’ hero campaign on WeChat, using a series of themed video marketing campaigns to drive huge traffics into brand’s DTC site, with one post hitting the first-ever 2k+ interaction • Encouraged customer advocacy and user-generated contents that are seeded across social channels, utilising their positive word-of-month to effectively attracted new customers and achieved 15% increase on new semester enrolment • Increased brand awareness and credibility by affiliate marketing with authentic local television and educational institutions, which benefited both B2B (+5% net sale with big companies) and B2C (+8% customer acquisition) business • Maintained long-term relationship with loyal customers via emotional bonding such as birthday gift and facemask delivery during the pandemic etc.; upsold the next level course to 50% of satisfied customers Everbright Securities Co. Ltd Zhanjiang, Guangdong, China Marketing & PR Intern Jun 2019 - Aug 2019 • Contributed to the improvement of client sentiment (90% positive) and NPS (+3%) by conducting efficient customer relationship management (CRM) activities: - Developed stronger connection with higher value clients via targeted email marketing and follow-up call, asking for feedback, encouraging CRM program sign-up and igniting repeat purchase - Provided personalised services to VIP clients by offering exclusive content, offer and assistance based on the analysis of their historical engagement and behaviour with brand, going the extra mile to meet their expectations • Participated in seasonal marketing campaign; delivered campaign proposal by conducting preliminary researches on marketplace, consumer persona and key competitors’ strategies • Assisted senior leadership with new client pitching via organised project management and stakeholder management EXTRACURRICULAR ACTIVITIES Up Magazine – Stylist • • • • • Jan 2018 - Dec 2018 Managed content production of fall 2018 issue, which won the Best Student Magazine by Society of Professional Journalist Designed marketing materials for limited edition issue campaign and conducted Omni-channel campus promotion events (especially on social medias), which contributed to +10% magazine circulation Explored 3 new off-campus distribution channel for magazine issue by partnering with local business stores Led the team to scope sustainable business strategy and plan for Up Magazine. E.g. discovered paid advertising opportunities for a profitable operation model Won MVP Group in winter 2018 issue by creating a productive photo-shoot way of working and seamless collaboration with cross-functions (i.e., writer, photographer, models, and editors) Miami University Fashion and Design Society – Member in Marketing Committee • • • Jan 2018 – May 2019 Promoted eco sustainability in fashion industry by orgnising clothing swap event, which attracted >80 participants and received >600 donated items In charge of sales workstream of the 13th annual fashion show, sold 17 last-minute cancelled VIP tickets in 30 minutes Built an active community with well-experienced alumnus in fashion industry and invited them to share insights and experiences with fellows in quarterly conference & panel. Due to the successful community engagement, the society raised fund $80000 through corporate sponsors SKILLS • • • Languages: Mandarin (Native); Cantonese (Native); English (Proficient) Software Skills: Microsoft Office Suit, Adobe Photoshop, Adobe Premiere Professional Qualifications: Wine Tasting (WSET Level 1 with full marks)