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you will write a critical analyses paper demonstrating understanding and application of key concepts learned on chapters 18-20

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you will write a critical analyses paper demonstrating understanding and application of key concepts learned on chapters 18-20. Your paper must be 3-4 pages in length excluding references pages, 12p font, and double spaced. Separate all major topics into individual headings for better flow and clarity. Adherence to APA 7th Edition formatting guidelines must be demonstrated where appropriate. Your paper will include a critical analyses of the questions below. A critical analyses entails a comprehensive examination of key concepts and/or theories.

Please critically analyze the following:
The importance of marketing in long-term care organizations.

The relationship between strategic planning and marketing in long-term care.

The major challenges that have faced the long-term care system in recent years.

The success of the system in responding to the challenges outlined.

The challenges and opportunities future long-term care managers are likely to face.

NECESSARY TEXTBOOK: Pratt, J. R. (2015). Long term care managing across the continuum (4^th ed.). Sudbury: Jones and Barlett.