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Part1: Read Chapter 1

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Part1: Read Chapter 1. Why Is Marketing Management Important? pick a topic and write a brief summary

Also, provide a graduate-level response to each of the following questions:

1. Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
2. Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?

The assignment should be in APA format and cite all references and 500 plus words.

Part2: Activity: Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.

Part2 should be 1.5 to 2 pages in length and in APA format, use textbook and other articles to support this activity and cite all references properly.