Eastern Gateway Community CollegeBUS 211_703 1) Why it is important to align CRM initiatives with business goals? Can you give an example? 2) Evaluate the list of eMarketing channels listed in this section

Eastern Gateway Community CollegeBUS 211_703

1) Why it is important to align CRM initiatives with business goals? Can you give an example?

2) Evaluate the list of eMarketing channels listed in this section. Consider the pros and cons of each. Some of the cons seem to outweigh the pros of some channels and vice versa. Knowing these pros and cons, do you think that marketers have a reason to completely avoid a channel altogether without testing it first?

3) Think of examples of business categories that would be appropriate for the eMarketing channels listed in this section (e-mail, mobile, call centers, and IM and chat rooms). Identify some of the brands in these categories. Try to identify actual examples of how these brands use these e-CRM channels.

4) Taking into account what you know about CRM, do you think that it is worth it for most companies to invest in VRM? What types of businesses do you think would benefit from a VRM program? Why?