the oldest retail setting, a community's downtown area is known as secret of successful retailing according to Sam Walton combines a typical merchandise store with a full-size grocery store

1. the oldest retail setting, a community's downtown area is known as

central business district

2. secret of successful retailing according to Sam Walton

"give your customers what they want."

3. combines a typical merchandise store with a full-size grocery store.

super center

4. Marketers' promotional tools include advertising, personal selling, sales promotion, public relations and direct marketing. The combination of one or more of these promotional tools is called the __________.

promotional mix

5. promotions 3 basic objectives are ______, _______, & ________

inform, persuade, and remind

6. Communication is the process of conveying a message to others and it requires six elements. These elements are a source, a message, __________, a receiver, and the processes of encoding and decoding.

a channel of communication

7. In the communication process, encoding is the....

process of having the seder trasform an idea into a set of symbols

8. For a message to be communicated effectively, the sender and receiver must have a mutually shared ____________

field of experience

9. ________ is more efficient than personal selling in creating awareness fora product, because advertising can reach "millions" of people simultaneously.

Advertising

10. ___________is more effective than advertising in persuading people to try or buy a new product, because personal selling is a two-way communication.

Personal selling