Managing Brand Crises and Ethics SeaWorld and Blackfish In this case study, you will determine which type of brand crisis a business is experiencing and recommend a brand crisis solution for that business

Managing Brand Crises and Ethics
SeaWorld and Blackfish

In this case study, you will determine which type of brand crisis a business is experiencing and recommend a brand crisis solution for that business.

For this assignment, first read the “Case Example: SeaWorld and Blackfish” on pp. 366–368 of your textbook or its PDF pp. 434-437. The download link is below.

Then, for your case study assignment please respond to the following questions:

1. Do you think the SeaWorld brand can continue to operate in the same way it has in the past? Identify reasons why, and why not.

2. What type of brand crisis is SeaWorld suffering? Was this a result of failing to deal with a brand crisis of the same type? Why, or why not?

3. How could SeaWorld have avoided its current fate?

4. How would you recommend SeaWorld deal with the current brand crisis?

5. Conclusion

Assignment Instructions

The content should be at least four pages in length in APA format.

Textbook

Beverland, M. (2018). Brand management: Co-creating meaningful brands. SAGE.