1

1. please write two pages (single space) background information about the brand, including history, brand creation, product attributes and benefts, packaging, user experience, consumer buying trends in this product catergory, buying context etc. (20 percent). (single space, font 12, Times).

2. Create two perspectives (e.g., history, function, manufacturing process....)and explain why you choose such TWO perspectives or big ideas. (10 percent)

3. For each of the TWO perspectives, you choose, please create one page magazine ad, a website, a social media post (canva), a TV commerical and a radio ad (narrative). That said, you should have TWO SETS OF Ads (e.g., two magazine ads, two websites......). (70 percent total; each ad will count for 7 percent).

The magazine ads need to be created in Canva including headline, subheadlines, and the body of copy. You also need to create the website by using canva or wix or square space. In addition, you need create social media posts. Finally, create a script for TV commerical and Radio commercials. Radio is optional.

Please make sure you used a variety of techniques you learned in class. You need to explain the techiniques for each ad you design. Please note this is very critical. You grades will be reduced without the design rational or explainataion of the techniques. You need to evaluate for instance, if you used a story telling approach, and if you involved emotion in your writing. Did you use metaphor or humor? Do you use slipery technique?