Research on the internet to identify an example of a Unique Selling Proposition “USP”

As the name suggests unique selling preposition or USP is the one features which holds advantage over other goods of the similar range is tht same category. USP is the very reason that motivates the buyer to purchase that particular product.

USP is an important features while promoting or marketing any product as the feature has the potency to hold a special place in consumers' mind while purchasing products.Every product should have its own USP ewhich makes it stand apart from its competitors

When you have a distinct USP, you dont even have to worry about the competitiors because now you have developed something that is new in the market and now you are the only player. For example Apple coming up with the Ipod in the early 2000 with absloutely new concept and made millions from it.