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KEY: SWOT Orientated, Porter's Strategic Theory Guided, Innovation Motivated Based on the assigned business model, focusing on the current weakness, challenges (W/T), facing its rivals, develop a business project with sound innovative and strategic plans to compete and strive to be a leading company in its domain

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KEY: SWOT Orientated, Porter's Strategic Theory Guided, Innovation Motivated Based on the assigned business model,

focusing on the current weakness, challenges (W/T), facing its rivals, develop a business project with sound innovative and strategic plans to compete and strive to be a leading company in its domain.