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Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments

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Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Focus your discussion on the following:

• What are the reasons for strategic alliances?
• How do strategic alliances add value and improve competitiveness?