DBA-802-DB005

DBA-802: SEMINAR IN ECONOMICS AND FINANCE: MODELS AND MATRICES OF SUSTAINABILITY

Final Project

OVERVIEW

For the final project, you will apply the economic knowledge you have gained in the course to develop a case analysis for introducing a product or service into the marketplace. Choose a company and suggest a product or service that could be provided by that company. As a senior analyst for the company, assess the market for the product or service. Identify the market structure the firm operates within. Who are the firm's competitors? What are the characteristics of consumer demand? What are the factors that affect consumer demand? How do the actions of the Federal Reserve bank and the federal government affect the market in which the firm competes?

Course objectives covered in this project include CO1, CO2, CO3, CO4, CO5

GUIDELINES

You will complete your final project paper in three steps. The following are the requirements for each step.   

Please consult the Course Calendar for the due date for each step.

• Select a Company: Choose a company, discuss the products or services it provides, and assess its market and the market structure it operates within. Your paper should be 1 to 2 pages in length (between 250 and 500 words) and include a minimum of three references in APA format. 

• Preliminary Analysis: This should be a first draft of your final project paper that includes a brief description of the following: the company and its products and services, its competitors, the product or service you would like to introduce, the characteristics of consumer demand, factors that affect consumer demand, and the effects of the Federal Reserve bank policy and federal government policy on the company. The paper should be 4 to 6 pages in length (between 1000 and 1500 words) and include a minimum of six references in APA format. 

• Final Paper: Complete the final project paper by expanding your draft paper with more details. The final paper should be 12 to 15 pages in length (3000 to 4125 words), excluding the title page and reference section. It must include at least 8 references in APA format and it may include the following sections.

• A title page

• Executive summary 

• Possible sections of the paper are:

  • Introduction

  • Factors affecting demand

  • Factors affecting supply

  • Analysis of current fiscal policy

  • Analysis of current monetary policy

  • Conclusion

  • References

WRITING AND RESEARCH RESOURCES

The following links provide online writing and research aids to help you with your paper assignments.
 

• OWL (Online Writing Lab) at Purdue University

• Writer's Handbook, the Writing Center at the University of Wisconsin–Madison

• APA Guidelines

• Information Literacy for TESU Students (an online guide from the New Jersey State Library to assist you in starting your research, searching databases for articles, citing sources, using ILLiad to request books or articles, etc.)