Visual Argument/Commercial Analysis Essay: Establish the criteria for the commercial that you choose to evaluate: Audience traits Background music Images Symbols Point of view or perspectives Cultural preconceptions Use two or three of these criteria to analyze one of the selected commercial Keep in mind that the purpose of the commercial is to sell the product

Visual Argument/Commercial Analysis Essay:
Establish the criteria for the commercial that you choose to evaluate:
Audience traits
Background music
Images
Symbols
Point of view or perspectives
Cultural preconceptions

Use two or three of these criteria to analyze one of the selected commercial

Keep in mind that the purpose of the commercial is to sell the product. How does the commercial succeed or fail in that goal based on your analysis?
The essay should be typed, edited, and at least 600 to 750 words. Use MLA format.
Include a work cited page for the commercial you analyze and in-text citation for each quote, paraphrase, or summary.

An analysis is not a plot summary. Do not write a plot summary. You are analyzing aspects of the commercial based on criteria you have established to be pertinent in the commercial to selling the product.

Select ONE of the commercials for your paper.

Dove-Onslaught
Or
Marine Recruiting Commercial

Suggested thesis guide:
The commercial ­­­­­­­­­­_____________________ uses the criteria of ___________________ and ____________________ to effectively sell the product _________________ to the specific audience of _____________________________.

Citation Guide page 593 Chapter 28 MLA Style: Advertisement: Audio or Visual
Work Cited
Name of Product or Company. Advertisement or description of it. Date. Name of Host Site, URL. Accessed Day Month Year.
In-text citation: (Dove-Onslaught) or (Marine Recruiting) You do NOT need to include the time stamp.