How has COVID-19 changed consumer behaviour in the Canadian Restaurant Industry? Conduct an analysis of the 5-steps consumer purchase decision process

Communications Apr 13, 2022

How has COVID-19 changed consumer behaviour in the Canadian Restaurant Industry? Conduct an analysis of the 5-steps consumer purchase decision process. Based on your assessment of the changes in behaviour, how should industry members manage their channel and promotional strategies? What are your recommendations with respect to channel and promotional strategies? And lastly, once the pandemic outbreak tappers off, how will the aforementioned strategies evolve in the long run?