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Homework answers / question archive /  Discussion 2  Motivational Theories in Practice Find three advertisements that illustrate the needs for (1) power, (2) affiliation, and (3) achievement

 Discussion 2  Motivational Theories in Practice Find three advertisements that illustrate the needs for (1) power, (2) affiliation, and (3) achievement

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 Discussion 2 Options Menu: Forum

Motivational Theories in Practice

Find three advertisements that illustrate the needs for (1) power, (2) affiliation, and (3) achievement.

In a short paragraph for each example, fully explain why the ad illustrates the particular need you have identified and how effective it is at doing so. (Each advertisement should depict one of the three needs.)

In your post, include images of the ads or working links to them. You are not restricted to analyzing print or display ads. Billboards, radio ads, television ads, or other media are acceptable, but make sure you can fully describe the ad and provide an image or link. If you use links, be sure to test them. The Adforum website is a good source of ads.

Post an initial 200-word response by Day 4 (Thursday) and three responses to other students' postings by Day 7 (Sunday) with at least one additional response by Day 5 (Friday).

Your posts must be in accordance with the University’s Threaded Discussion Guidelines.

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Week One Discussion 3Options Menu: Forum

Role of Consumer Personality in Choice of Products

Pick any brand of your choice for this discussion.

Examine how some personality traits (creative, charming, reliable, intelligent, etc.) affect how consumers evaluate a brand. Discuss how brands can appeal to different personalities by tweaking their communication. Include concrete examples to support your discussion.

Post an initial 200-word response by Day 4 (Thursday) and three responses to other students' postings by Day 7 (Sunday) with at least one additional response by Day 5 (Friday).

Your posts must be in accordance with the University’s Threaded Discussion Guidelines.

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