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Assume that JCP will experience a $1
Assume that JCP will experience a $1.5 billion net income loss for 2013 and that a cash balance of $1.0 billion is required for JCP to operate efficiently. pro forma sources and uses statement to estimate JCP's external funding required by year-end 2013. Be prepared to recommend whether the debt or equity issuance is the better choice as the source for external funding. How will the stock price react to the announcement of a debt offering? An equity issuance?
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