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Homework answers / question archive / Marketing question?Road trip market?Empty Esky (https://www
Marketing question?Road trip market?Empty Esky (https://www.emptyesky.com.au/about/)
Drawing on secondary data, estimate the total potential market for road trips in Victoria and New South Wales.
( Secondary data: Consists of information that already exists
Internal:Ready to use, Further processing
External: Published materials, Computerised databases )
How many likely customers are there? (Hint: What types of people are likely/unlikely customers?)
How much is the total potential market worth (in Australian Dollars)?
