Case Study - Seven Eleven Japan Co

Case Study - Seven Eleven Japan Co. case

The report will be marked according to the following main criteria:

The degree to which the relevant aspects are identified

The extent of critical evaluation of the issues involved

Overall presentation, clarity and structure of the arguments

Refer to the Seven Eleven case and answer the following questions:

Q1. Seven-Eleven's strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment? What are the operational risks associated with this strategy

Q2. Discuss how Seven-Eleven's choice of facility location, transportation and information infrastructure support its strategy in Japan?

Q3. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution centre. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate?

Q4. As per the case study, Seven Eleven has outsourced its transportation requirements to Mitsui instead of managing it in house. What do you think is the rationale behind this decision?