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QUESTIONS 1" 9'9"?!" Do you support Red-Kitchen

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QUESTIONS 1" 9'9"?!" Do you support Red-Kitchen.com's strategic option of outsourcing its entire distribution operations? (Do you think that it should consider developing its own brand? If so, why?) Do you think that Red-Kitchen.com will be better off by outsourcing its reverse logistics operations for handling returned products? If so, why? What return policy will be most appropriate for Red-Kitchen.com? What do you think will be the core competency of Red-Kitchen.com? What are the hidden perils of last-mile delivery services? (Be as specific as possible.) What is unique about the Red-Kitchen.com's current business model (especially in comparison to traditional catalog business)?