BS7312A International Business Environment and Trade A Hypothetical Business Expansion Scenario Based on a Real-World Problem The German and US pharmaceutical companies, BioNTech and Pfizer, announced on 26 August 2021 that they are collaborating with a Brazilian company to manufacture COVID-19 vaccine doses for Latin America

BS7312A International Business Environment and Trade

A Hypothetical Business Expansion Scenario Based on a Real-World Problem

The German and US pharmaceutical companies, BioNTech and Pfizer, announced on 26 August 2021 that they are collaborating with a Brazilian company to manufacture COVID-19 vaccine doses for Latin America.

Pfizer and BioNTech Announce Collaboration With Brazil’s Eurofarma to Manufacture COVID-19 Vaccine Doses for Latin America | Pfizer

Research the background for this deal and write a business report assessing the international expansion opportunity in Brazil using appropriate models (i.e., Porter’s Diamond, Regional Economic Integration, and Entry Mode). Additionally, discuss how the company probably have used John Dunning’s Eclectic Paradigm to show whether or not FDI is justified in this instance.  The report will require substantial research on the county and companies and should provide clear recommendations on how to make the implementation of the deal and ongoing working relationship effective.  In essence, you should write this report as if you were the person in charge of this deal, presenting it to Pfizer top management.

Structure of the report: The structure of the report should include a table of contents (with page numbers); a brief introduction which explains the focus of the case study; a main report analysing the company’s problems and actions using applicable theories taught in the module and conclusions and recommendations which are clearly based on the previous analysis; an alphabetical list of references cited in the main text; and appendices.

The 2500 word limit (+/- 10%) does not include the table of contents, list of references or appendices.