Develop a PR strategy for one of the following In-Class Assignment 3 Format: Written, PR Plan Recommendation (use Template ) to address one of the below scenarios

Develop a PR strategy for one of the following In-Class Assignment 3

Format: Written, PR Plan Recommendation (use Template ) to address one of the below scenarios.  Please provide rational to your recommended solution/approach.

Your assignment is to develop a PR response/strategy for one of the following:

1. You are CIBC which is in the news for bank machines being down and clients are unable to access their money. There is much social media buzz and media attention on this disruption.  How do you handle the crisis?
2. Bank of Montreal is entering a partnership with Telus to offer their customers special cellular and internet offer, how do you use PR to raise awareness, buzz and conversation on this great loyalty offer?
3. RBC just donated $10,000,000 to go towards affordable housing in the GTA, how will you use PR to attain media attention?

Deliverable:

Based on one of the above scenarios, develop a PR plan. (20 marks)

Write a PR (12 pt. font) plan on your PR approach and why? 

Some questions you might want to tackle are:

• Is the plan grabbing?  In what ways?
• Who is the target audience?  Do you agree with the target audience?
• What are the time sensitivities if any?
• What is the tone/feel of your communication?
• How will you get your message out?

The objectives of this assignment are to:

1. The understanding of how to use PR for different circumstances.

1. Write a PR plan which has the required information for it to be successful:

- Develop measurable PR objectives and strategies.

- Develop a target audience description

- Ensure that you achieve the earned media opportunities

- Identify the appropriate appeal and media channels

3. Analysis the potential effectiveness of PR plan
4. Communicate clearly and concisely in a written format.