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Homework answers / question archive / Memo 13 To: Strategic Analyst, Metropolitan Area From: Vice President, Strategy Re: Competition A recent survey of the Metro area provides us with some market share data for the region

Memo 13 To: Strategic Analyst, Metropolitan Area From: Vice President, Strategy Re: Competition A recent survey of the Metro area provides us with some market share data for the region

Economics

Memo 13 To: Strategic Analyst, Metropolitan Area From: Vice President, Strategy Re: Competition A recent survey of the Metro area provides us with some market share data for the region. Use the attached data to provide some concrete measures of the concentration of our industry. 1. According to Department of Justice guidelines, is the industry heavily concentrated? 2. How has that changed since the 2015 survey? 3. Would a strategic partnership (or merger) with Dish Network create a significant change in concentration in the Metro area? Your response will help us in developing our strategy. Attachment: Marketshare.xls Clipboard Font Alignment KT Numbe 120 X foc E F Industry Concentration post-merger concentration ? B ? D Households Households (Current 1 Service (2015) Survey) 2 Time Warner Cable 75,625 74,520 3 At&T U-Verse 56,815 58,140 4 Dish Network 14,940 14,650 5 Direct TV 19,650 19,850 6 Google Fiber 1,150 7 8 Households with Servic 167,030 168,310 9 10 No Service* 16,650 17,520 11 12 Total Households 183,680 185,830 13 14 15 16 17 18 *No service indicates that the household does not 19 currently subscribe to a mult-channel video provider. Of 20 these households, 68.4% indicated that they did 21 subscribe to one or more Internet-based services such as 22 Netflix or Hulu. In the 2015 survey, the same response 23 was 63.2%. 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

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