INDIVIDUAL ASSIGNMENT   For this piece of coursework you are required to research a multinational company (of your choice)

For this piece of coursework you are required to research a multinational company (of your choice).  You are required to analyse the strategic activities and decisions of a multinational company of your choice to establish a subsidiary in an international location.  Please note that the MNC must not have a presence established in your target international location and you will be required to demonstrate this as part of your report.

Your assignment should highlight, analyse and critically evaluate the following:

1. Reasons for parent company’s international expansion; (including an evaluation of the company’s historical performance, products/service range, share of the market and competitive position within the industry);
2. Possible strategic choices available to the parent company;
3. Reasons for choice of location for the subsidiary;
4. Strategic methods of entry and the possible consequences;
5. The potential organisational and managerial problems for the subsidiary operating in the new international environment; and
6. You should provide strategic advice for the subsidiary to overcome the problems highlighted in v.

The paper should be based on a thorough research of various types of data such as library sources, company documentation, web-based material, personal experience in a company and personal interviews if applicable.  Appropriate academic theories and models should be employed wherever relevant. 

• The document should be approximately 3,000 words long and it should be referenced using the Harvard system of referencing and page-numbered.
• Sources should be from recognised and reliable academic, industry, business and government sources.