INTERNAT?ONAL BUS?NESS CLASS ASSIGNMENT For this week's assignment, you will identify two products which were Unsuccessful at Standardization and Adaptation: 1

INTERNAT?ONAL BUS?NESS CLASS ASSIGNMENT

For this week's assignment, you will identify two products which were Unsuccessful at Standardization and Adaptation:

1. An example of a product that has unsuccessfully tried to standardize its product in a new market.

2. An example of a product that unsuccessfully tried to adapt its product in a new market.

For each example: Why did the strategy fail? (Why was the standardized product unsuccessful, why was the adapted product unsuccessful)

Assignment Value: 10 Marks

Due: Sunday February 6  4PM

Length: Approximately 400 words per answer. Include visuals