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GROUP ASSIGNMENT 2: MARKETING ENVIRONMENT (20%) Instructions to the students: 1

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GROUP ASSIGNMENT 2: MARKETING ENVIRONMENT (20%)

Instructions to the students:

1. Students be grouped into several groups, 5 person/group

2. Choose one Malaysian company accordingly to your hiking,

3. Explain with examples the company's:

a. various marketing environment forces that impacts the company's performance and marketing strategies

b. explain what ore the impacts of these forces towards the company's marketing strategies,

c. Explain how did the company respond to the marketing environment?

d. Give your opinion on reasons the company needs to respond to the marketing environment changes.

4. Your report should include:

a. Cover page

b. Table of content

c. Introduction of the assignment, and brief introduction of company.

d. Main content

i. Microenvironment

ii. Macroenvironment

iii. Company's respond towards the forces

iv. Your opinion on reasons to respond to the forces

e. Conclusion

f. References

5. Format of your report should follow these details:

a. Use Times New Roman font size 12 or Arial font size 11 Spacing 15.

b. Please attach the rubric in the report.

c. Before submitting all individual assignments, the students need to use Turnitin to check the plagiarism percentage. The percentage must be lower than 30%.

d. If the percentage is more than 30%, if will be considered as academic dishonesty and the assignment marks will automatically get zero.

e. Your main content and conclusion should be between 1500 - 2000 words.