Line Item

Max Value

No value 

Partial Value 

Full Value

Case Study

Selection and

Title 

1%

Does not have a title, or has an unprofessional title

Has a title but does not indicate the specific Annual Report 

Has a title that indicates the specific Annual Report 

Client Context and Tone

2%

Does not state the client context anywhere in the case study

States the client context, but does not adequately adjust tone to address that context

States the client context, and customizes the tone to address the client’s needs

Strategic Analysis 

2%

Does not coherently articulate 3 key points from the Annual Report 

Articulates 3 key points from the Annual Report, but does not sufficiently explain why they are the most important points for the client

Articulates 3 key points from the Annual Report and explains why they are the most important points for the client

Evidence-Based

Decision-

Making and

Supporting

Documentation

2%

Does not reference the Annual Report; if information is used without reference it may be

an academic integrity issue

References

information from the Annual Report, without using a consistent citation style

References information from the Annual Report, using a consistent citation style (E.g. APA)

Spelling,

Grammar and

Punctuation 

2%

6 or more errors

3-5 errors

Up to 2 errors

Corporate Template

1%

Confusing formatting

Generally consistent formatting, but unclear division between the sections

Perfectly consistent formatting, all sections of the report are clearly stated