What symptoms cause the difficulty in attracting shoe manufacturers as advertisers shortages in shoe sales? How can Gentlemen’s Magazine eliminate these negative symptoms? What plausible courses of action are available to the management Gentlemen’s Magazine to correct the problem and which should be considered? What would the manager need to know in order to choose the best alternative from the available courses of action? What needs to be asked or observed to obtain the information the manager needs? What is the recommended course of action based on the research findings?