PROJECT - Domestic Leisure Travel SCOPE Post Covid-19 - experts say that the first to travel will be the leisure travelers from drive in/local and regional markets

PROJECT - Domestic Leisure Travel SCOPE Post Covid-19 - experts say that the first to travel will be the leisure travelers from drive in/local and regional markets. LGBT market is also expected to travel first. How does a French luxury hotel that typically thrives on International Business travel redefine itself to attract the domestic leisure traveler? DELIVERABLES Deliverable Develop Value Proposition Competition Drive –In / Local / Regional Markets Pillars Marketing Plan Action Consider Staycations with our unique French offerings, while experiencing NY, convenient location, leave refreshed. Create lasting memories. Identify five competitors and provide rationale why they were chosen. Due Date June 19 Identify up to 10 markets and provide rationale why they make most sense. Develop at least three (3) additional French pillars With French brand/offerings as key differentiator -- include promotions/packages, suggested media, Food and Beverage, PR activations, other related actions. Include costs where appropriate and available. July 17 July 3 July 17 August 7 HOTEL DELIVERABLES o o o Collateral and marketing material. Weekly or bi-weekly calls to discuss progress and next steps. In person tour may be provided with conditions or virtual site available. June 8 - 12 June 15 - 19 June 22 - 26 July 6 - 10 July 20 - 24 August 3 - 7 Initial call to discuss project Call with Dayna and Director of Public Relations - Brand and Property Overview, Cultural Link Document Review Call with Dayna and Director of Food and Beverage review of outlets, in room dining, banquet space. Check in call with Dayna Check in call with Dayna Final Call 2 To the Consulting Strategies team: 1) Separate cover letter to client accompanying the report. 2) Background (project scope) 3) Project Objectives 4) Methodology page for research collected (e.g., method of data collection, number of respondents, titles of respondents, date that survey fieldwork began and ended) 5) Up to 5 graphs of most important survey results (these must be related to the project objectives) 6) Executive summary of major highlights (must be written in paragraph form, can be multiple slides) 7) Recommendations 8) Next steps including a potential phase 2 of the project (e.g., based on your knowledge from this project, what still needs to be studied?