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1) The Mamanwa Tribe is one of the communities that LNU assists

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1) The Mamanwa Tribe is one of the communities that LNU assists. Right now, they are focusing on producing souvenir items made of indigenous materials. Using nito, they are able to create two kinds of products: (1) bracelet and (2) basket. The bracelet sells for PhP50.00 and requires five hours to dry and one hour to make. The basket sells for PhP300.00 and requires five hours to dry and 30 hours to create. The total drying time cannot exceed 150 hours. Total assembly time cannot exceed 210 hours so they have time to complete their other sources of livelihood.

 

What is the highest revenue that could be generated?

 

 

2.      Relying on online means, a marketing group wants to create a mix of campaigns using Google Ads and Facebook. Using the same campaign content, targeting the residents of Tacloban City, Google Ads has a potential of 40,000 impressions costing PhP4.00 per view (with 40 views per day); whereas Facebook offers a potential reach of 28,000 costing PhP80.00 per day. The budget is only PhP 4,200.00 online advertising cost per week. The cost for hiring a personnel to handle the Google Ads platform is PhP360.00 per day and for Facebook Ads Platform is PhP 240.00 per day. The budget for marketing personnel is only PhP10,500.00 per week.

 

The group wants to determine the best combination of ads that will yield the highest reach.