PT Kelola Mina Laut has maintained their reputation as the professional fish resources company in Indonesia

PT Kelola Mina Laut has maintained their reputation as the professional fish resources company in Indonesia. Established in 1995, PT KML has plenty of client accros the nation and already exporting to countries such as USA, Canada, Europe, Russia, Japan, China, Taiwan, Korea, Autralia, Middle East, South East Asia, and Africa. Their product are diverse, from frozen product (fish, cephalopod, shrimp, and block surimi), dried seafood, and value added product. As the vision of PT KML to becomes the Global Foods Company, you along with your teams are assigned to suggest the other strategy to PT KML to entry the global market. Each group should choose a country and suggest the kind of International entry strategy that suited to PT KML

a. Write down the reason PT KML go International, giving specific reactive and proactive reason.

b. Suggest the international entry strategy on the country your team choose, identify the advantage on the strategy

c. Identify the challenge, opportunity, and risk face by the company while developing the international entry strategy.