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A business case is a necessary tool for organizations when planning for various initiatives

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A business case is a necessary tool for organizations when planning for various initiatives. Whether an organization is commercial, educational, non-profit, or governmental, most require justification for dedicating resources such as money or effort in support of a specific organizational policy or goal. Businesses that integrate accessibility are more likely to be innovative, inclusive enterprises that reach more people with positive brand messaging that meets emerging global legal requirements.

Integrating accessibility removes architectural, digital, and social barriers that can get in the way of innovation, for example:

• Accessible design thinking provides varied and flexible ways for users to interact with websites and applications, options that are useful for people with and without disabilities.
• Design of user interaction considers experiences other than screens when accessibility is a consideration. The result is the interaction that is more human-centered, natural, and contextual.
• Accessibility is closely related to general usability – both aim to define and deliver a more intuitive user experience.
• Innovations like the typewriter, telephone, punch cards, text to speech, email, and voice controls were initially meant to include those with a disability, and all have found a much broader application.
• Driverless cars, so promising for the independence of blind people, are projected to also help solve traffic fatalities and congestion.
• Research and development of the artificial retina project to help restore sight for participants who are blind may also help future robots with real-time image-processing systems, effectively enabling them to "see."

Apple engineers have been innovators in the accessibility space since the inception of the company, both willing to listen and work with outside constituents. Google's investment in accessibility provides the company with an innovation edge in a broad array of products and services.

List 2-3 examples for Apple and 2-3 examples for Google - that demonstrate how they have integrated disability needs into product development. (Describe each example with at least 3 sentences)