1) Briefly explain the nature of the three basic promotion methods available to a marketing manager

Business Dec 01, 2021

1) Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?

2) In your own words, discuss the integrated marketing communication concept. Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.

3) Identify the strategic decisions a marketing manager must make in the advertising arena.

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