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Write a 3 page short essay about Ford's Car and their social networking

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Write a 3 page short essay about Ford's Car and their social networking. MLA format and make sure you cite in the paper where you got the references. Answer all of these questions in the essay. This is for my information systems class so please add some things related to it.

Is the company using social media? List the social media tools the company is using. If not; should they?

How could they use social media in association with traditional methods of marketing to help spread the word?

Should they hire a social media expert? If so, what is the approximate annual salary or salaries?

Provide sample data such as listing the amount of likes on Facebook or number of followers on Twitter and Instagram.

Does the company appear on product/service review sites and what type of ratings do they have and does the company respond to customer reviews?