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Project You are required to draw up a comprehensive Strategy Document for an organisation that you are familiar regarding the strategy to be followed by the organization to succeed in the present situation

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Project

You are required to draw up a comprehensive Strategy Document for an organisation that you are familiar regarding the strategy to be followed by the organization to succeed in the present situation. The report should be between 20-25 pages and must be coherent and well organized in terms of the information presented.

 

The project report must have the following components:

 

1. Current Business Situation—Overview of the company, industry within which it operates and the Vision/Mission of the organization.                     (10 Marks)

2. Overview of Competitors in the Industry.                                                                                                                                                                     (15 Marks)

3. Analysis of the competitive situation using relevant strategy frameworks. This should include

relevant internal and external and analysis.                                                                                                                                                                     (45 Marks)

4. Generic Strategies used by the company and any gaps there on.                                                                                                                               (20 Marks)

5. Recommendations as a Strategy Consultant.                                                                                                                                                              (10 Marks)

 

Assessment Format

? Word limit: Approximately 5000 words

? Your assignment should include a Table of Contents page.

? Text: Font: Arial or Times New Roman (12), Spacing: 1.5 lines

? All text must be justified at each margin.

? The length of your answers to each question should be in line with the mark allocation. Your answers must include any theories, charts, tables or exhibits necessary to support your analysis and recommendations. Additional research should be consulted, when answering the assignment questions.

? Ensure that the readings are not merely reproduced in the assignment without original critical comments and views. Cohesive and logical arguments reflecting original thinking is encouraged.

? You MUST use theory/literature to support your discussion/observation and opinions. Do not merely extract information from the Case Study.

? References - At least 15 academic sources of reference must be used. (These include textbooks, journal articles and internet sources that are relevant to your field of study. Academic sources do not include Wikipedia and blogs). The MANCOSA study guide must not be used as a source of reference. You must include Reference list at the end of your assignment. Information quoted/paraphrased from sources listed in your Reference list must be referenced in-text. The Harvard system of referencing must be used.

? It is imperative that students proof read and edit their assignments prior to submitting them.

Assignments must be free from errors and of a professional standard