GENE1500: Creative Entrepreneurship Individual Project A: Validating a Problem Space Written report (1400 words) Identify and analyse a meaningful unsolved problem in the world for an identified market segment

RATING

Poor (F)  (0 – 40%)

Satisfactor y

(50%-60%)  

Good (C)

(65% - 70%)

Very Good (75% - 80%)

Outstanding  (85% +)

Problem finding 40%

Ability to identify a meaningful problem and to

critically

evaluate its potential significance. Insightful

critical analysis of this problem – bring evidence and arguments to support your analysis (20)

Submission has identified a superficial problem and no evidence of potential significance.    

Submission has identified a problem  and offers modest researched evaluations.

Submission has identified

a significant and meaningful problem  and offers varying quality of researched evaluations.

Submission has identified

a significant and meaningful problem  and offers insightful, wellresearched evaluations.

Submission has identified a significant and meaningful problem  and offers insightful, well-researched evaluations including an additional layer insights from interviews/surve ys.

Clear articulation of the problem statement

(10)

Submission does not include a  problem statement.

Submission does not include a clear problem statement.

Submission includes a clear problem statement.

Submission includes a well-defined and articulated problem statement.

Submission includes a welldefined and articulated problem statement which is also presented in the HMW format. 

Identification of the customer segment and evidence of personas  (10)

Submission does not identify the customer segment and does not include a  persona 

Submission provides a vague customer segment and

superficial  persona.

Submission includes a clear customer segment and includes a clear persona.

Submission includes a well-defined customer segment and includes carefully crafted personas.

Submission includes a welldefined customer segment and includes carefully crafted personas and

visual representations.

Research effort 20%

Use of

evidence/support to justify arguments. Evidence of creative research approach and range of information

Social research and/or secondary research are not undertaken

Social research and/or  secondary research are undertaken but without

Social research and secondary  research are undertaken with careful,

Social research and secondary  research are undertaken with careful,

Social research and secondary  research are undertaken with careful, critical evaluation

sources to validate the problem statement and identification of the potential market size (20)

or are undertaken superficially for evaluation of the problem space. The submission has not provided evidence of

TAM/SAM/S

OM

careful,

critical evaluation of the problem space and vaguely

identifies the

TAM/SAM/SO

M.

critical evaluation of the problem space and  clearly identifies the

TAM/SAM/SO

M.

critical evaluation of the problem space and  clearly identifies the

TAM/SAM/SO

M.

Submission also includes a hypothesis.

of the problem space and  clearly identifies the

TAM/SAM/SOM.

Submission also includes creative and innovative approaches to validate or invalidate hypothesis.

Professionalism in quality of communication 20%

Organisation of information and structure/visual communication/ diagrams/illustration/s tyle (20)

Submission

is

disorganised, un-proofed and/or uses default templates.

Submission has a clear structure and proofed expression.

Submission evidences

care in how it is

organised and includes at least one multi-modal components such as illustrations and diagrams.  

Submission evidences

care in how it is

organised and includes at least two multi-modal components such as illustrations and diagrams.

Submission evidences care in how it is organised and includes more

than three multimodal components such as

illustrations, infographics  and diagrams.

Critical self-reflection 20%

Evidence of critical reflection on the process (20)

Submission does not include selfreflection.

Submission contains a layer of reflection on the problem space.  

Submission contains a layer of superficial critical self-reflection.

Submission contains a layer of rich, critical self-reflection.

Submission contains a layer of rich, critical self-reflection. The submission also can function as an instruction to others in exploration of the problem space.