Using the sources listed and others: 1

Using the sources listed and others: 1. Identify two target audience segments reluctant to get the COVID-19 vaccine. Provide demographic and psychographic data to describe each target audience and state why they are reluctant. 2. What three specific media outlets would you use to reach each target audience. Why would you recommend that media outlet. For example, Television-PBS news. 3. For each target audience, provide four message points to convince them to get the vaccine. 4. Identify two people/organizations whom you think would be most effective in convincing each target audience to get the vaccination. 5. List four ways that you will measure the success of your communication strategies. Public Concerns over the J&J Coronavirus Vaccine are Widespread (Links to an external site.) Track the VAX (Links to an external site.) Refusing to get the Vaccine (Links to an external site.) CDC COVID-19 Vaccine (Links to an external site.) Pro-vaccine messages people want to know (Links to an external site.) Vaccination Gender Gap (Links to an external site.) List other articles and research that support your strategy.