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Homework answers / question archive / MBA 580 Module 7 Short Paper Overview Organizational creativity and innovation have proven to be challenging concepts to measure
MBA 580 Module 7 Short Paper
Overview
Organizational creativity and innovation have proven to be challenging concepts to measure. There is not a particular output that indicates organizational levels of innovation. To flourish, innovation and creativity must be fostered within the organization. They must be established as cultural values in order for the organization to see the benefits.
Write a paper evaluating business metrics for innovation. Although business metrics generally measure symptoms or outputs of an organization’s culture, we can find correlations between some business metrics and the quality of an organization’s innovation culture. Review the table shown below and answer the following questions.
| Metric | INAGG, Inc. | AMMB, Inc. |
| Number of active projects | 12 | 6 |
| Research and development (R&D) budget | $10M | $14M |
| R&D headcount | 52 | 33 |
| % of sales from products introduced in the past four years | 15% | 35% |
| Number of new products launched in the past four years | 7 | 3 |
| Employee time dedicated to experimenting with new products | Not tracked | 10% |
| Number of patents in the last four years | 7 | 23 |
|
Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of time in business. |
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Submit a two-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You are not required to use sources; however, if you choose to use sources, they should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
|
Metrics Evaluation |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Evaluates each metric in the chart as to whether it is a good measure of innovation and creativity |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include evaluating all of the listed metrics |
Does not attempt criterion |
30 |
|
Company Evaluation |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Evaluates and selects which company is most likely to have a culture that supports innovation and creativity |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include evaluation of both companies |
Does not attempt criterion |
30 |
|
Ability and Limitations of Metrics and BI |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Discusses the ability and limitations of metrics, such as the ones in the chart, and business intelligence to measure the ability of an organization to innovate or support employee creativity |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the limitations of metrics and business intelligence to measure the ability of an organization to innovate or support employee creativity |
Does not attempt criterion |
30 |
|
Articulation of Response |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose |
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability |
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas |
10 |
| Total | 100% | ||||
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