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University of Illinois, Springfield MIS 523 Chapter 7: TEXT ANALYTICS, TEXT MINING, AND SENTIMENT ANALYSIS 1)What is text analytics? How does it differ from text mining? What are some popular application areas of text mining? List and briefly discuss some of the text mining applications in marketing
University of Illinois, Springfield
MIS 523
Chapter 7: TEXT ANALYTICS, TEXT MINING, AND SENTIMENT ANALYSIS
1)What is text analytics? How does it differ from text mining?
- What are some popular application areas of text mining?
- List and briefly discuss some of the text mining applications in marketing.
- What is sentiment analysis? How does it relate to text mining?
- How can sentiment analysis be used for brand management?
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