Georgia Regents University MKTG 4780 Clint King MKTG 4780 Quiz 3 1)Quality Score is determined by____________

1. 3. Max CPC and click-through rate
   4. Daily budget

2.                 ensures a positive user experience, and keeps users returning to Google.
   1. Low CPC
   2. Promotional ad text
   3. Recognition
   4. Relevance

3. Which two of the following are keyword states? (Select 2)
   1. Active
   2. Inactive for search
   3. Discontinued
   4. Abnormal

4. Keywords that are “Active”                              .
   1. have a Max CPC lower than the minimum CPC bid
   2. show ads with limited delivery
   3. have a poor Quality Score
   4. have a Max CPC at or above the minimum CPC bid

5. Which three of the following are characteristics of effective landing pages? (Select 3)
   1. Easy to navigate
   2. Text-only
   3. Display product specified by keyword
   4. Relevant to the ad text

6. Which of the following would be a good landing page for the keyword ‘Valentine’s dark chocolate’?
   1. A page within the site selling dark and white chocolates only
   2. The site’s homepage
   3. A page within the site selling dark chocolates in a heart-shaped box
   4. A page within the site selling the best deal on cheap Christmas chocolates

7. The purpose of the Keyword Tool is                  .
   1. to determine the Quality Score of the keywords in your account
   2. to generate possible keyword variations
   3. to analyze the relevancy of your chosen keywords
   4. to count the number of keywords each Ad Group contains

8. Ad groups with specific keywords targeted to specific products tend to have

                 conversion rates with                  ad impressions.

1. 1. lower, more
   2. higher, fewer
   3. higher, more
   4. lower, fewer